Authentic storytelling through digital content provenance.

We are a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance. 

Provenance helps people decide what’s trustworthy

Our open-source tools allow you to integrate secure provenance signals into your products. Empower your users to share and consume tamper-evident context about changes to content over time, including identity info, types of edits used, and more. See a community example

Promoting transparency around the use of AI

Our tools make it easy to indicate when AI was used to generate or alter content. Information about specific AI models used and more can be conveyed to viewers, helping to prevent misinformation and increase transparency around the use of AI.

Become a member today

As a CAI member, you’ll receive prototype support, get the latest news and access to events, and connect with a global, cross-industry community advancing trust and transparency online. Membership is free.