Leaders discuss how industry and government are working to combat deepfakes and inauthentic content

Adobe participated in a virtual event hosted by principal trade association for the software and digital content industry, the Software & Information Industry Association.

Dana Rao and other leaders discussed the growing threat of disinformation and the efforts being done across industry and government organizations to help restore trust in online content. Andy Parsons, Director of Content Authenticity Initiative (CAI), also provided a demonstration of Adobe’s latest prototype CAI attribution tool. Public sector and industry speakers were impressed with the demo and excited about the work being done by the CAI. A blog recapping the event and the event recording can be found here.