In late 2024, we welcomed our 4,000th member to the Content Authenticity Initiative and reflected on the progress we’ve made across the tech, journalism, and hardware industries to implement the Coalition for Content Provenance and Authenticity (C2PA)’s standard of Content Credentials. Just eight months later, we’re celebrating a significant new milestone of 5,000 members. 

What this number represents at this point in the journey is more than just an additional count of 1,000 to our membership. It underscores how rapidly this movement for verifiable online transparency and authenticity is accelerating, as global consensus has rallied around this critical need. Our cross-industry community continues to move beyond uniting around the C2PA standard, to putting it into real implementations and action. We are now beginning to witness how the collective might of these efforts is creating an incremental, but tectonic shift toward a more trustworthy digital world.

We’re proud to share some of the major highlights from the first half of 2025.

Leica launches the SL3-S

In January, Leica continued its leadership in authenticity-enabled cameras with the release of the SL3-S, which includes built-in Content Credentials support. The launch of the SL3-S follows the landmark Leica M11-P—announced in 2023 as the world’s first Content Credentials-enabled camera—and reflects Leica’s ongoing commitment to empowering creators with verified provenance.

Samsung Galaxy S25 is the first smartphone lineup with native C2PA support

In February, Samsung released the Galaxy S25 series, the first smartphone lineup with native support for Content Credentials to enhance transparency for content created and edited with generative AI. This marked a major step toward putting content transparency into the hands of millions of everyday users.

Cloudflare becomes the first major content delivery network to implement Content Credentials 

Also in February, Cloudflare became the first major content delivery network to implement Content Credentials, bringing the C2PA standard to the backbone of web infrastructure. This represented an enormous step forward for broad Content Credentials adoption, as millions of internet properties, comprising about 20% of the web, utilize Cloudflare’s services. Their implementation ensures the last-mile delivery of Content Credentials to the end user when the site owner or content creator opts to preserve them.

Adobe releases Adobe Content Authenticity in public beta

In April, Adobe released Adobe Content Authenticity in public beta, a free app that allows creators to easily apply Content Credentials with attribution information to their digital work. Eventually, Content Authenticity will become a global preference hub for Adobe products with Content Credentials support.

Panasonic joins the CAI 

Also in April, Panasonic became the latest major camera manufacturer to join the CAI, joining peers like Leica, Nikon, Fujifilm, and Canon. This added another critical voice in hardware manufacturing to the mission of bringing provenance at capture to everyone who works behind a lens.

The largest-ever Content Authenticity Summit

In June, in collaboration with the C2PA and the International Press Telecommunications Council, we gathered over 200 leaders across media, technology, academia, and government for the Content Authenticity Summit at Cornell Tech in New York City.

From live product demos and policy panels to breakout sessions on the technical pathways to adoption and shared standards for creators, the Summit showcased how the many facets of this community are actively engaged with real implementations and addressing real challenges. The feedback from the event was clear: there is deep value in open collaboration and exchange of ideas.

Sony PXW-Z300 is the first camcorder with C2PA support for video

In July, Sony, a steering committee member of the C2PA, announced the PXW-Z300, the world’s first camcorder with support for the C2PA standard for video. This followed Sony’s announcement of a “Camera Verify” feature as part of their Camera Authenticity Solution, which allows news organizations to issue sharing URLs that third parties can use to view provenance information.

Looking ahead: progressing with purpose

As we consider the path forward, we know that growing the CAI means so much more than amassing the next 1,000, or even the next 5,000 members aligned with our mission. We remain focused on several goals that underpin our efforts:

• Increasing real-world adoption of Content Credentials across devices, platforms, and services
• Interoperability through the C2PA open standard
• Engaging with policymakers to help them shape legislation based on the current landscape and solutions 
• Education and media literacy to empower people everywhere to make informed decisions about what they see online

As we continue to navigate today’s complex digital ecosystem, we’re heartened by the efforts of this community to collaborate on building solutions and making the internet a more trusted and transparent environment for everyone. Thank you for being a part of the movement. Onwards!

Want to get involved? Join the CAI community and learn more about how to implement Content Credentials.