Adobe MAX 2022: Launching provenance-powered cameras with Leica and Nikon, updates to Content Credentials in Photoshop, and open-source developments

Every year around this time after Adobe MAX, the Content Authenticity Initiative team takes a moment to reflect on MAX milestones and the work ahead. This year I’m incredibly proud of the steps we’ve taken with strong partnerships and in the growing CAI community which now boasts over 800 members. With the announcement of partnerships with Leica and Nikon to implement provenance into cameras, we celebrate adoption of provenance throughout the content lifecycle, with a focus on photojournalists using these iconic devices to tell authentic stories. We’ve also released significant updates to Content Credentials in Photoshop, Verify, and upgrades to our open-source tools for provenance, all based on your feedback. Keep it coming, please.  

The CAI team spent the week at MAX interacting with partners, creators, and CAI members across several venues. We had a demo station in the main Adobe booth in the convention center, hosted a session in the Photoshop graphic design track which included a demo of provenance from  camera to Photoshop editing, to export, to Verify display. And we hosted a lively happy hour where it was fantastic to meet many community members face-to-face. These connections are the energy on which the CAI runs, be they in-person or virtual. 

Here’s a recap of our news and everything that launched at MAX 2022: 

• Adobe blog post on all product updates and the Leica and Nikon integrations of provenance into cameras, which will be consumer ready as early as 2023.  
• Enable Content Credentials in Photoshop, now available for all Creative Cloud subscribers. Content Credentials now supports increased flexibility and collaboration, turn the feature xon in your global preferences and choose to attach with each document. Also new: publish to Content Credentials cloud to save space in your files and create more robust creator attribution. 
• Adobe commits to preserving creator attribution with CAI technology integration across tools as they explore Generative AI capabilities. Content Authenticity will be a key factor in creator attribution as we move forward with more research and experimentation of Generative AI technology. 
• The Verify site has been updated to include search and recovery of data when work is exported to the Content Credentials cloud, making Content Credentials permanently associated with your content, no matter where it travels.  
• Our three open-source tools for digital content provenance now include updated documentation and quicker file processing time, and support select audio and video file formats, plus mobile development.
• Content Authenticity’s Chain of Trust Reaches Cameras–more on our Leica and Nikon partnerships, both implementing attribution and provenance to the point of image creation in cameras.   

We have much more ahead and hope you’ll join us in this work. If you’re not yet a member, you can join the 800+ large and small companies, researchers, technologists, NGOs, and more working on creating a more trustworthy and transparent digital ecosystem with our free membership.