Event Recap | Proving Identity in Provenance
In today’s digital landscape, content spreads faster than ever. It’s often stripped of context and sometimes shared anonymously across social media. With the rise of AI-generated media and powerful editing tools, tracing a piece of content back to its original source has become even more difficult.
Audiences are left questioning whether something they saw online truly came from the individual or organization claiming authorship. Enabling creators—whether individuals, organizations, or governments—to verifiably assert their identity, and allowing their audiences to view and evaluate those assertions, is essential for restoring trust online.
Content Credentials can help viewers see the origins of a piece of content—how it was made, but also who made it. The Creator Assertions Working Group (CAWG) is responsible for developing and promoting open standards for expressing identity in Content Credentials, building upon the technical specification created by the Coalition for Content Provenance and Authenticity (C2PA).
Recently, we hosted a conversation with Eric Scouten, Identity Standards Architect at the Content Authenticity Initiative (CAI) and CAWG co-chair, and Santiago Lyon, Head of Advocacy and Education at the CAI. They discussed CAWG’s role in the content provenance ecosystem, applications such as journalism where identity and reputation are especially critical, how to build bridges between organizational and individual identity frameworks, trends in the identity space, agentic identity, considerations for defining standards that will endure the test of time, and more. The session also included a demo of the CAWG implementation in Adobe’s Content Authenticity online app, and prototypes for organizational identity expression that could be used in the future.
Watch the event in full below: