Introducing a new look for CAI

By Pia Blumenthal

The Content Authenticity Initiative has scaled significantly since its inception in 2019, and with its maturation comes the need for a thoughtful logo redesign that more clearly embodies our mission of bringing attribution and transparency to the digital world.  

Our new logo strives to represent content provenance by tying together layers of information and transparency in a unique and dynamic way.

The layers convey the accumulation of content credentials, exemplifying the content journey from creation to viewing, while the negative space in the middle represents the transparency of attribution data.

The logo can also be creatively repurposed as a framing device, which is a useful tool for a highlighting imagery.

We know the importance of having a strong and recognizable logo is crucial as we continue to grow and build awareness. That’s why we are welcoming our partners and members to download the new Content Authenticity Initiative brand guidelines and logo assets.

There is still a lot of work ahead to address misinformation through digital content provenance. If you’re not yet a member, join us here in our content authenticity work.