Welcoming Reuters to the Content Authenticity Initiative

Reuters%2BCAI%402x.jpg — By Santiago Lyon, Head of Advocacy & Education, CAI

Today the Content Authenticity Initiative (CAI) marks a notable milestone as we welcome Reuters, the world’s leading provider of trusted news, insight, and analysis, to our community. The addition of Reuters, the news and media division of Thomson Reuters, furthers our momentum as we continue to advance our mission to address misinformation and disinformation through open industry standards for content authenticity and provenance globally.

“The key to broadening adoption and awareness of CAI is by onboarding trusted and reputable news organizations like Reuters who have a massive global reach to consumers everywhere and understand our mission of helping restore trust in online content,” said Andy Parsons, Director of CAI. “We couldn’t be more excited to officially call Reuters a CAI member, and we look forward to working together to combat misinformation and disinformation.”

Reuters has long been committed to fighting the rise in inauthentic content and involved in various initiatives to restore trust in online content, including:

Partnering with the CAI in 2021 for Project Starling, a project jointly developed by the USC Shoah Foundation and Stanford University’s Department of Electrical Engineering, they utilized CAI specifications to attach cryptographically secure metadata to Reuters photographs that documented the 78 days in the 2021 presidential transition. The project provided an important use case on how CAI technology can be applied so consumers can make better, more informed decisions about online content.
Collaborating with CAI co-founder Twitter to help expand the company’s push to identify and elevate credible information on its platform by giving people additional context from reliable sources.
Partnering with major technology platforms on initiatives to combat misinformation, including fact-checking of social media content in countries on 3 continents and in 5 languages.
Creating the Reuters Digital Journalism Course in partnership with the Meta Journalism Project that provides free online training for journalists to improve their digital newsgathering, verification and publishing skills, as well as access to wellness and resilience resources. Reuters also developed a course on identifying and tackling manipulated media, sponsored by the Meta Journalism Project.

“Trust and accuracy are at the heart of what Reuters does every day, providing our customers and readers with intelligence that helps them make smart decisions,” said Alphonse Hardel, Vice President Business Development & Strategy, Reuters. “We’re thrilled to join the CAI in their efforts to increase trust and transparency online, and we look forward to being part of a solution the helps to tackle the spread of misinformation and disinformation.”

We are always excited to add more strength and diversity to our growing CAI community, which has now grown to more than 750 members across the media, digital content, and technology industries. I encourage anyone interested in joining to reach out to our team here.