Our members

The Content Authenticity Initiative (CAI) was announced by Adobe in 2019. We are now a group of hundreds of creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. We are focused on cross-industry participation, with an open, extensible approach for providing media transparency that allows for better evaluation of content provenance. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, photojournalism, and academic researchers to develop content attribution standards and tools.

In February 2021, Adobe, Arm, BBC, Intel, Microsoft, and Truepic launched a formal coalition for standards development: The Coalition for Content Provenance and Authenticity (C2PA). It is a mutually governed consortium created to accelerate the pursuit of pragmatic, adoptable standards for digital provenance, serving creators, editors, publishers, media platforms, and consumers. 

As standards specification work is taken up by the C2PA, the CAI continues its mission to foster a broad and diverse community of stakeholders through three areas of focus: education and advocacy, prototype implementations in real-world contexts at scale, and developing an engaged community of implementers and users of this technology.

Join us in this work and stay up-to-date with our efforts by filling out the CAI membership form.